Clik here to view.
The £105m website
So Her Majesty’s Revenue and Customs (HMRC) have spent £105 million building and running the Business Link website over a three year period....
View ArticleClik here to view.
How do you rescue a brand from the grave?
Looking back over the past 6 months, it’s safe to say that BP’s brand has certainly been through the mill. Since the oil spill in May, BP has been leaking £45.1m worth of brand value every day...
View ArticleClik here to view.
Where did it all go wrong for Blockbuster?
Following the announcement that Blockbuster, the video rental company, have filed for bankruptcy protection in the US in an attempt to cut its $1 Billion debt mountain – it got us thinking. Surely a...
View ArticleClik here to view.
Is the new GAP logo a clever social campaign or a design project gone wrong?
The retail industry is renowned for being past paced and ever evolving – standing still just isn’t an option. With that in mind, in order to remain fresh and up to date, GAP launched their new logo on...
View ArticleClik here to view.
How to launch a new product with zero spend on paid media?
By looking at what McDonald’s are up to. We noted with interest this week McDonald’s use of Facebook and Twitter to promote its Caramel Mocha without spending a penny on paid media. McDonald’s is...
View ArticleClik here to view.
Starbucks identity – too much too soon?
Starbucks has announced the launch of its new identity. It is a slimmed down version of the original with no words. The idea being to ease the brand’s transition into new markets. Key question is will...
View ArticleClik here to view.
Whitespace takes silver at Roses Awards
Whitespace are celebrating after winning Silver in the category of ‘Best Agency Self Promotion’ for our ‘Little Book of Whitespaceisms’. Karen Woodhead, Whitespace’s Marketing Director said: “This was...
View ArticleIs over reliance on Facebook damaging brands?
I was interested to read about Ray Wang this week who argued that Facebook’s lack of respect for privacy would ultimately be damaging for brands. Speaking at the Neolane Evo-lution Conference in Paris...
View Article
